Tools that entail SEO such as link building and services of directory submission are just tools. By using those without doing proper research, will not improve anything. Just like an ordinary business, people who look at your advertisement are those who come to your website. But when they don’t find anything interesting, they are definitely not coming back. You’ll just end up becoming one of those spammer websites and nothing more.

There are many examples of websites who just buy links with desired anchor text. So what do these websites do? Try searching Google with the key word “sale” and you’ll end up on a webpage that has nothing to do with sale, but it will still rank on the first page of your Google search. If you are a visitor, you will just bounce off the page in a matter of seconds and next time when you see the same website popping up in the search result; you would not want to visit it again.

As you may already realize, focus on relevance of your website and set correct keywords are essential. If Google does not find relevant text on your webpage with reference to your keywords and Meta tags, it will simply put your website at the bottom.  So invest in conversion optimization, rather than using sneaky codes to improve performance of your website and truly improve website traffic.